Communication is not just what you say. It’s also how you say it. Contrary to what some educators teach, the key to effective communication is simplicity. Forget about impressing people with big words or complex sentences. If you want to connect with people, keep it simple. People will not follow you if they don’t know what you want or where you are going.
Here’s a story about a junior executive gives a blueprint for effective communication. The young man was invited to speak to a large group for the first time, so he approached his mentor for advice about giving a good speech. The older man said, “Write an exciting opening that will grab everybody in your audience. Then you write a dramatic summary and closing that will make the people want to act. Then put them as close together as possible.”
As leaders we must be able to communicate our vision before we get people to buy into it…
Dr. William A. Horton 