“God sent a man, John the Baptist, to tell about the light so that everyone might believe because of his testimony.”
In essence, the believer is the bridge between the unbeliever and Jesus. John the Baptist was described as a witness, born to proclaim all the wonders of Jesus Christ, the Lamb of God who was to take away the sins of the world. John’s primary purpose was to connect people with the Savior of their souls.
Now, just as John was called to be a witness, so is every believer. Our words and actions form the link between the lost and Christ. If we choose not to shine for Him, the unbeliever is left with no hope of redemption
As it was John’s responsibility to prepare for the first coming of Christ, so it is our responsibility to prepare for the second. How are we to do so? By proclaiming the glorious good news of redemption!
Communication is not just what you say. It’s also how you say it. Contrary to what some educators teach, the key to effective communication is simplicity. Forget about impressing people with big words or complex sentences. If you want to connect with people, keep it simple. People will not follow you if they don’t know what you want or where you are going.
Here’s a story about a junior executive gives a blueprint for effective communication. The young man was invited to speak to a large group for the first time, so he approached his mentor for advice about giving a good speech. The older man said, “Write an exciting opening that will grab everybody in your audience. Then you write a dramatic summary and closing that will make the people want to act. Then put them as close together as possible.”
As leaders we must be able to communicate our vision before we get people to buy into it…